Blurred image of a person walking, wearing a black jacket, black pants, and black shoes, on a gray concrete surface.

APPROACH

Brogan Hembrow offers end-to-end digital consulting for fashion brands, with an intentionally versatile serving offering shaped by over a decade of in-house leadership across digital, ecommerce, and brand. This allows businesses to engage deeply on bespoke areas or build a connected, cross-functional growth plan.

From trading and CRO to lifecycle marketing, media planning, and team mentorship, services are designed around the unique needs, structures, and ambitions of each brand.

This approach is suited to both emerging and established businesses seeking a trusted partner who can drive commercial outcomes and provide strategic guidance on exactly where to focus efforts, resources and budget to achieve their goals.

About Brogan

    • Trading strategy, reporting cadence and conversion frameworks

    • Region-specific CRO, UX and CX optimizations

    • Data visibility, reporting structure and P&L guidance

    • Paid media budget allocation, channel planning, and MER modeling

    • Performance and acquisition strategy across Meta, Google, TikTok, Affiliates & partnerships

    • Channel alignment across paid, CRM and onsite

    • Ecommerce audits, roadmaps and ongoing fractional leadership for accountable, high performing teams

    • US-specific ecommerce roadmap across pricing, UX, fulfilment and logistics

    • Market and customer insights aligned to US behaviour and key trading moments

    • Trading, merchandising and marketing frameworks tailored to US performance

    • Acquisition strategy across paid media and partnerships

    • Channel alignment across marketplaces, wholesale and retail to support DTC growth

    • US partner ecosystem advisory: agencies, technology, 3PL, PR, creative, retail

    • US-focused retention, CRM and onsite optimisation

    • On-the-ground support, industry context and in-market decision making

    • Lifecycle strategy tied to revenue segments and profitability

    • Email and SMS systems, automation audits, and retention KPIs

    • Segmentation, personalisation and first-party data growth

    • Repeat revenue and loyalty programs that balance acquisition and build long-term customer value

    • Guidance for creative, testing and campaign planning

    • Digital leadership that builds capability and sharpens commercial decision making

    • Build team structures that drive scale, efficiency and clear ownership

    • Digital, CRM and ecommerce team recruitment, onboarding and upskilling

    • Weekly mentorship and trading coaching for internal teams

    • Create a culture of accountability, discipline and commercial thinking

    • Founder advisory to reduce dependency and improve internal momentum

    • Holistic tech stack audit across ecommerce, ERP, 3PL, CRM, loyalty, reviews and data

    • Partner discovery and selection for agencies, platforms and vendors

    • Contract negotiation, cost modelling and ROI validation

    • Alignment and performance governance across agencies to ensure targets and business goals are met

    • Project leadership across integrations, replatforms and operational upgrades

SERVICES