Commercial planning, forecasting and online P&L ownership

Trading strategy, weekly trading rhythm and performance review

Conversion, customer journey and onsite experience across markets

Analytics, measurement and reporting

Market entry strategy across pricing, duties, logistics and fulfilment

Localised customer experience, trading calendar and acquisition

Partner ecosystem advisory across agencies, technology, 3PL, PR and retail

In-market presence, industry context and commercial decision making

Paid media strategy and performance marketing management

Budget planning, pacing and performance targets by channel and market

Creative testing frameworks and channel reporting

Measurement, attribution and tracking integrity

Channel mix, budget allocation and MER modelling

Lifecycle and retention strategy built on customer purchase behaviour

Email and SMS automation, segmentation and database growth

Campaign and calendar planning, production and delivery

Loyalty, repeat revenue and customer lifetime value modelling

Digital-to-store attribution and omnichannel measurement

Fractional digital and ecommerce leadership

Team structure, recruitment, onboarding and capability building

Technology, platform and partner advisory, including contract and cost modelling

Agency governance and performance accountability

Founder advisory