Blurred image of a person walking, wearing a black jacket, black pants, and black shoes, on a gray concrete surface.

APPROACH

Brogan Hembrow offers end-to-end digital consulting for fashion brands, spanning ecommerce strategy, performance marketing, CRM & loyalty, content, team development, and technology.

Her offering is intentionally versatile, shaped by over a decade of in-house leadership across digital, ecommerce, and brand. This allows businesses to engage deeply on bespoke areas or build a connected, cross-functional growth plan.

From trading and CRO to lifecycle marketing, media planning, and team mentorship, services are designed around the unique needs, structures, and ambitions of each brand.

This approach is suited to both emerging and established businesses seeking a trusted partner, someone who can embed seamlessly into the team, offer senior perspective, and drive commercial outcomes with clarity and care.

> About Brogan

BESPOKE SERVICES

    • Region-focused CRO/UX strategy and roadmaps

    • Ecommerce project management (redesigns, omni-channel, integrations)

    • Operations and partner strategy (shipping, returns, 3PL & logistics)

    • Agency and vendor procurement and oversight

    • AI and data implementation to streamline process and cross-functional alignment

    • Lifecycle strategy and automations across email and SMS

    • Seasonal eDM planning, creative testing and performance analysis

    • Loyalty program strategy and customer retention initiatives

    • Segmentation and personalization frameworks

    • First-party data acquisition and database growth

    • Full-funnel paid media strategy across social, search and affiliate

    • Media mix analysis tailored to spend, market and P&L

    • Agency procurement and management

    • Seasonal campaign channel planning, creative and messaging

    • Recruit, onboard and structure digital, eCom and marketing teams

    • Upskill and mentor junior-to-mid level talent

    • Build scalable org structures for global growth

    • Reduce founder dependency and create accountable internal teams

    • Tech stack audits across ERP, CRM, loyalty, reviews and analytics

    • Vendor discovery, selection and onboarding

    • Contract negotiation and implementation roadmaps

    • Partner governance and performance accountability

    • End-to-end project management

    • Brand-led content strategy aligned to commercial outcomes

    • Cross-channel creative planning for owned, paid and social

    • Localized content shoot production in NYC

    • Creative optimization across seasonal and evergreen campaigns